How To Use PPC To Build Your Opt-In List

This entry was posted by admin Thursday, 29 July, 2010
Read the rest of this entry »

How To Use PPC To Build Your Opt-In List

When it comes to building a subscriber base, a little bit of money goes a long way. Most paid list-building methods are relatively inexpensive, and if used properly will more than pay for themselves in a short period of time.

For every paid method of obtaining subscribers, you’ll need your complete site URL and a brief (one- to three-sentence) description of your site. Word your description the same way you would in your autoresponder messages: make it short, to the point, and compelling. You’ll also need a list of keywords you want people to be able to find your site with through search engines.

Some popular paid list-building techniques are:

PPC (Pay-Per-Click) Campaigns

Pay-per-click ad campaigns bring visitors to your landing page by advertising your site on strategic points on the front search results page of keywords related to your topic. The term “pay-per-click” refers to the way you pay for the ads: a certain amount is deducted from your account the money you put in to fund the campaign each time someone clicks on your link. The most popular PPC program is Google AdWords; basically, though, all PPC campaigns work the same way.

Here is how it works: when you sign up with AdWords, you submit a list of keywords and product descriptions. For example, if you were offering an e-book about how to increase web site profits, a list of your keywords might be: website, web site, web site profits, increase profits, world wide web, world wide web profit, on the web profit, on the web business, world wide web business, web site business, make money on the web, and so forth. Come up with as many keywords and search terms as possible so you can increase your chances of getting visitors. You may also think about including common misspellings of your most important keywords. In the previous example, possibilities would be: bizness, busness, inernet.
NOTE: You can use Google’s free keyword tool to generate even more related search terms for your topic.

AdWords ads appear on the right-hand side of Google’s search result pages in shaded boxes. The ads consist of four lines: the first line is the title of your ad, the last is the URL of your site, and the two middle lines are descriptive text. Length is limited 25 characters for the title, and 35 characters each for descriptive text so you should choose your wording carefully. Also, you can not use excessive punctuation (Make Lots of Cash!!!), gimmicky repetition (Money, Money, Money!), or inappropriate symbols/abbreviations (Big Bux @ my site 4 U).

AdWords operates on a pay-per-click basis. This means you pay nothing for your ads unless someone clicks on them. When you set up an AdWords account, you assign a monetary value to your keywords according to how much you’re willing to pay for each click on your search terms. The minimum value you can assign to a keyword is 1 cent. You can start an account with , and you’ll never be required to put more in. However, if you find your web site traffic increasing, you may want to think about adding to your advertising budget. In addition to the minimum, you’ll set a maximum cost-per-click (CPC) value for your keywords. But even if you reach the maximum, the AdWords program automatically determines the lowest price you need to keep your ranking.

Yahoo! also offers a popular PPC program called Yahoo! Search Marketing (formerly Overture). The major difference between the Yahoo and the Google programs is that Yahoo requires a minimum monthly spend of . You may find one more effective than the other. It is always helpful to try multiple methods. More visitors means more sales!

Kurt Naulaerts and Joey Smith built their knowledge of on the web marketing by studying at home at The On the internet University. Almost 1.000 video tutorials cover every corner of world wide web marketing.

Free Ebook when you sign my email list www.guitarjamz.com
Video Rating: 4 / 5

Related List Majors Descriptions Articles

25 Responses to “How To Use PPC To Build Your Opt-In List”

  1. esj200vs

    @0oDenniso0
    usualy the first chord of the progression, so if the chords are A, D then E.. its the key of A
    hope that helps

  2. JUAN0FX

    best youtube guitar lessons

  3. guitarist0at0large

    9/11 – 9/11 – 9/11?!?!?!?
    you terrorist lol
    jk marty you’re the bomb! i can solo now!

  4. mattwillisusa

    Thanks, you’re one of the best teachers out there :o )

  5. BassOnABudget

    ive been trying to work it out and ill upload the tabs/chords to my channel in a video when im done :)

  6. timekeeper117

    @BassOnABudget yea, that jam was nice.

  7. timekeeper117

    that was badass. loved the lesson

  8. raketfartraketfart

    Always thumbs up for Marty – great teacher :-D !!!!!

  9. xDaveyxD

    5:41 xD yea I often stop for a little drink while playing a solo :P

    great lesson, love your way of teaching

  10. 0oDenniso0

    If i hear a song, and i know the chords, then how do i know in what key to play the solo in?

  11. BassOnABudget

    That’s awesome. Can u do a lesson on how to play that jam u did at the end :)

  12. gigicalifornia

    Great man! Thanks for the lesson..

  13. TheDipDabManATST

    Please Can someone please explain how playing A major pentatonic over the 3 chords used here works just fine, (A major, G major and D major)
    i am still a novice and trying to get my head round the chord progression used here, I was under the impression that the 7th note in the scale of A Major is G# and the chord built on it would be G#dim, so I am confused how we can can get the G major chord to work while playing the A Major pentatonic scale over it. cheers, Help my poor brain.

  14. TheDipDabManATST

    A major

  15. TheDipDabManATST

    Please Please Can someone please explain how playing A major pentatonic over the 3 chords used here works just fine, (A major, G major and D major)
    i am still a novice and trying to get my head round the chord progression used here, I was under the impression that the 7th note in the scale of A Major is G# and the chord built on it would be G#dim, so I am confused how we can can get the G major chord to work while playing the A Major pentatonic scale over it. cheers, Help my poor brain.

  16. Corpsegrinder1712

    Hi. I’ve got another beginnerish question: I’m looking for a longer Jam-or Backingtrack to practice this run. What would be the key for that jamtrack ? ( e.g. something like “slow blues in the key of (X)”)
    Thanks for the help!

  17. ACDCFan15Swe

    ”Hendrix, Clapton a couple of guys you might have heard of…” Haha yeah, we know em ^^

  18. gnrrox33

    Dude, thank you so much, that was really helpful.

  19. exileskim09

    dude you are one hell of a teacher. my playing has improved so much from watching your lessons, thanks man.

  20. Joethomas1547

    Great lesson Marty! SUCH a beast dude u have helped me so much man! Im actually getting really good!

  21. conormetalhead

    great lesson dude

  22. GuitarKirillable

    thanx

  23. TheDipDabManATST

    Great lesson Marty, just a quick question, i am still a novice and trying to get my head round the chord progression you are using, I was under the impression that the 7th note in the scale of A Major is G# and the chord with it would be G#dim, how comes you can get the G major chord to work while playing the A Major pentatonic scale over it. cheers

  24. trailblazer225

    Is there anyway you could do the chords for She’s Got a Way About Her or She’s Always a Woman to Me by Billy Squier? Help me impress the ladies. ; D I know you’ve done a few piano parts on guitar before, like Imagine, so maybe you can help me? Thanks. : )

  25. ecowow

    Marty your awesome. Can you please please do some BLIND MELON lessons. I love your lessons and i love Blind Melon but there are basically no lessons online. Be the first! Again thanks man your the greatest.